VT

Video Test

The Video Test is a variation on the Monadic Test designed for testing videos. Gather feedback and determine the effectiveness of your videos for your website or advertisement. The Video Test is used for:

  • Finding the best performing videos
  • Comparing respondent attitude to each video
  • Receiving feedback regarding what consumers liked or disliked about your videos
Video Test

Main outputs of the Video Test

Summary of response table:

Summary of response table:

How does each video perform relative to the others?

The main output for the Video Test, this table displays the summary statistic for each question. It allows for an at-a-glance comparison between videos to help you determine the best performing video

Detailed question output for a particular stimulus:

Detailed question output for a particular stimulus:

How did my videos perform on a particular question?

Inspect detailed metrics for each question, including the distribution of responses, medians, ranges, and participant counts. You can select which video to display outputs for using the drop-down selection at the top of the output.


How to set up an Ad Test on Conjointly

Step 1

Input your videos into the study. For each video you can specify a name (not displayed to respondents) to help identify it.

Choose participants

Step 2

Choose how you want to source your respondents. With Conjointly, there are five ways you can source real human respondents for your survey:

  1. Bring your own respondents: Use a list of your customers or leads, or source respondents from elsewhere or integrate with your other survey tool.
  2. Predefined panel: Use a specific pre-defined panel of respondents (including those who are pre-defined for your company). Data collection is managed by the Conjointly fieldwork team.
  3. Self-serve sample A: Automatically and urgently invite respondents from global panel networks. Target them by location, demographics, and profiling data. Set your own price per complete and manage your own quotas.
  4. Managed general sample: Buy responses from our panel networks. Target them by location, demographics, and profiling questions. Data collection is managed by the Conjointly fieldwork team.
  5. Email campaign: Send survey invitations and reminders via Conjointly to your own contacts.

Step 3

Save your experiment to add or modify the questions in the study. To add a question, click on the “Add question” button, select the type of question you wish to add, and then drag and drop the question into the Video Testing block.

Step 4

Preview the survey as a participant to test your setup and prepare to launch.

Complete solution for testing images