Brand Name Test

Conjointly's Brand Name Test is a powerful tool that can help you and your team test potential brand names and determine how your target audience will react to them. This tool offers a range of benefits, including:

  • Discover the best brand name for your business.
  • Compare respondent attitudes towards each brand name.
  • Identify the emotions associated with each name.
  • Receive feedback regarding what consumers liked or disliked about each brand name.
Brand Name Test

Main outputs of Brand Name Test

Conclusions of overall brand name performance

Conclusions of overall brand name performance

Which brand name should you go for?

Using intuitive emoji conclusions, identify the brand names that performed the best across all metrics tested.

Standard assessment for each brand name

Summary of KPI scores for each name

How does each brand name perform relative to each other?

Compare the performance of tested brand names on several metrics, such as:

  • How likeable the name is.
  • How interesting the name sounds.
  • How new and different the name is.
  • How trustworthy the brand seems.
  • How easy to remember and pronounce the name is.
Intent to learn more and premium price perception

Discover respondent engagement and premium price perception

How stimulating and valuable is the name?

Assess respondents' interest in learning more about the product and their price expectations in comparison to similar products offered by other brands.

Emotions toward brand names

Discover what emotions your brand names evoke

Identify the top emotions associated with your brand names to ensure that your chosen brand name elicits the right emotions and forges positive connections.

Likes and dislikes about brand names

Likes and dislikes about brand names

What do people like and dislike about each brand name?

Presenting respondents with open-ended questions enables them to freely express their likes and dislikes about the brand name that previous questions may have missed.

Brand name associations

Brand name associations

What are the first things that come to mind upon seeing this brand name?

Discover how consumers really think and feel about your brand name and the connections they make when seeing it, which ultimately will influence their perception of your brand.

Complete solution for brand testing research