Core benefits of Implicit Testing
Enhance product and concept testing
Complement other research methods by measuring automatic reactions to new products and concepts.
Optimise brand image and positioning
Uncover the strength of automatic associations with your brand relative to competitors.
Understand non-rational consumer decisions
Identify the emotional and intuitive drivers of consumer decision-making to develop more compelling offerings.
Reduce social desirability bias
Minimise the chances of respondents adjusting their survey answers to appear more socially acceptable.
Assess the strength of automatic associations of your brand
The Implicit Association Test (IAT) is a multi-stage test that helps you assess the strength of automatic associations between brands and attributes. Respondents are shown images or words and asked to quickly categorise them into two groups, each containing a brand and an attribute. The groupings are then reversed, and the categorisation task is repeated. By analysing reaction times for the categorisation tasks, IAT uncovers the relative strength of associations for tested brands.
IAT is particularly useful when investigating brand positioning in consumers' minds and identifying differences in subconscious associations across consumer segments.
Identify top consumer associations toward your brand
The Single Association Test is a flexible technique that reveals the attributes consumers instinctively associate with your brand or product. Respondents are shown images or text related to your brand or product and asked to quickly select the attributes they associate with it. The response speed indicates the strength of the association.
This test is especially useful when launching new products or assessing the impact of marketing campaigns on brand perceptions.
Compare consumer perceptions across multiple brands or products
The Multiple Association Test allows you to compare the automatic associations consumers make across several brands or products. Respondents are presented with a list of attributes, and then shown a series of brands or products one at a time. For each brand or product, respondents must quickly select the attribute they most closely associate with it.
This test is especially useful when you want to quickly compare the associations of your brand or product against competitors.
Source the exact sample you need swiftly and reliably
With access to millions of survey participants from around the globe, Conjointly provides you with numerous sampling options to match your specific needs. Conjointly's Self-serve sample gives you full control over your respondent sourcing with over 160 preset targeting filters, or reach out to Conjointly for a tailor-made Predefined panel.
Trust expert researchers at Conjointly to deliver advanced product and pricing research
From experimental design and set up, data collection, analysis and presentation, Conjointly’s experts are here to help.
