Solutions Dial testing

Gain moment-by-moment insights with dial testing

Dial testing is a powerful market research solution that captures continuous, second-by-second audience feedback as they engage with your content. This approach bypasses memory and recall biases, helping you understand your audience's in-the-moment experiences and optimise your content.

Whether your goal is to showcase your brand, demonstrate a product, or drive engagement, Conjointly's fully customisable dial testing solution can help ensure your content resonates with your target audience.

Solutions Dial testing

Gain moment-by-moment insights with dial testing

Dial testing is a powerful market research solution that captures continuous, second-by-second audience feedback as they engage with your content. This approach bypasses memory and recall biases, helping you understand your audience's in-the-moment experiences and optimise your content.

Whether your goal is to showcase your brand, demonstrate a product, or drive engagement, Conjointly's fully customisable dial testing solution can help ensure your content resonates with your target audience.

What sets Conjointly's dial testing apart

Tailored to your needs

Test any content format based on your research goals, with the flexibility to include your own branding.

Comprehensive insights

Combine with other research methods to gain qualitative and quantitative insights into your content's performance.

Real human respondents

Rest assured you only pay for real human responses due to safeguards against survey fraud and bots.

Advanced reporting

Gain deeper insights by performing report segmentation and data weightings.

Gain insights into your audience's in-the-moment reactions

Dial testing empowers you to gain granular insights into your content's performance by asking respondents to provide continuous feedback using a slider or rating scale as they consume your content.

This approach captures your audience's reactions as they happen, helping you understand the impact of your content at every moment.

Gain insights into your audience's in-the-moment reactions

A versatile, fully customisable dial testing solution

Whether your goal is to boost brand awareness, improve ad campaigns, enhance product demos, or optimise educational content, Conjointly's versatile dial testing solution can be fully customised to suit your unique needs. Our platform supports a wide range of content types, including videos, audio, and image carousels, allowing you to effectively gauge audience reactions to various materials.

Looking to go beyond basic sliders and include additional assessments in your dial test? Our experts are ready to work closely with you to craft a bespoke testing experience that aligns perfectly with your goals and helps you gain valuable insights.

A versatile, fully customisable dial testing solution

Uncover the reactions of audience subgroups

With Conjointly, you can split your report by consumer segments to gain deeper insights into how reactions differ among consumer groups. For each segment, we provide the same detailed analytics as the overall results, helping you identify improvement opportunities and tailor your content to better appeal to your target segments.

Uncover the reactions of audience subgroups

Complement dial testing with additional insights

With Conjointly, you can combine dial testing with other research methods and question types into your video dial tests to uncover not only moment-by-moment feedback but also the key drivers and rationales behind their reactions.

Source the exact sample you need swiftly and reliably

With access to millions of survey participants from around the globe, Conjointly provides you with numerous sampling options to match your specific needs. Conjointly's Self-serve sample gives you full control over your respondent sourcing with over 160 preset targeting filters, or reach out to Conjointly for a tailor-made Predefined panel.

Source the exact sample you need swiftly and reliably

Trust expert researchers at Conjointly to deliver advanced product and pricing research

From experimental design and set up, data collection, analysis and presentation, Conjointly’s experts are here to help.

Conjointly support team