Solutions Eye tracking

Gain insights into your customers' visual experience

Eye tracking helps businesses understand how consumers interact with visual stimuli such as videos, advertisements, product packaging, websites, and more. By capturing and analysing where, when, and what people look at, you can gain valuable insights into what captures your audience's attention and drives their engagement.

Eye tracking is offered as a full-service research solution, managed by the Conjointly team, and fully customisable to fit your needs.

Solutions Eye tracking

Gain insights into your customers' visual experience

Eye tracking helps businesses understand how consumers interact with visual stimuli such as videos, advertisements, product packaging, websites, and more. By capturing and analysing where, when, and what people look at, you can gain valuable insights into what captures your audience's attention and drives their engagement.

Eye tracking is offered as a full-service research solution, managed by the Conjointly team, and fully customisable to fit your needs.

What sets eye tracking with Conjointly apart

Fully customisable

Work with the Conjointly team to create an eye tracking solution that works for you.

Comprehensive insights

Combine with other research methods to gain qualitative and quantitative insights into your content's performance.

Real human respondents

Rest assured you only pay for real human responses due to safeguards against survey fraud and bots.

Advanced reporting

Gain deeper insights by performing report segmentation.

Discover what captures your audience's attention

Uncover how consumers visually engage with your stimuli through tracking and measuring their eye movements and fixations. Eye tracking eliminates the biases associated with self-reported methods, providing you with quantifiable data on which elements effectively capture or fail to capture their visual attention.

Discover what captures your audience's attention

Track your audiences eyes through the shelves

Discover how your products perform on the selves by presenting your audiences with images of real shelf layouts and tracking how they navigate the shelves. This approach provides insights into which products they gravitate towards.

Follow your customers eyes through the shelves

Analyse how consumers visually process your product's packaging

Leverage eye tracking to gain a deeper understanding of how your target audience visually interacts with your product's packaging. By presenting consumers with images or videos of your product, you can identify which elements of your packaging design capture their attention, helping you to refine your product's appearance and messaging.

Analyse how consumers visually process your product's packaging

A customisable solution for a variety of stimuli

Whether you are looking to test videos, advertisements, product packaging, websites, or more, Conjointly is here to help with your eye tracking research.

Looking for something different? Our experts are ready to help you create a custom eye tracking solution tailored to your needs.

A customisable solution for a variety of stimuli

Complement eye tracking with advanced tools

With Conjointly, you can combine eye tracking with other advanced research methods and question types to uncover not only real-time visual engagement metrics but also the underlying motivations, preferences, and rationales driving your audience's visual behaviours.

Complement eye tracking with advanced tools

Source the exact sample you need swiftly and reliably

With access to millions of survey participants from around the globe, Conjointly provides you with numerous sampling options to match your specific needs. Conjointly's Self-serve sample gives you full control over your respondent sourcing with over 160 preset targeting filters, or reach out to Conjointly for a tailor-made Predefined panel.

Source the exact sample you need swiftly and reliably

Trust expert researchers at Conjointly to deliver advanced product and pricing research

From experimental design and set up, data collection, analysis and presentation, Conjointly’s experts are here to help.

Conjointly support team

FAQs

How does eye tracking work?

Eye tracking collects data on where respondents look using a camera on their device. An algorithm calculates head and eye positions, correlating eye direction to on-screen images. The software uses calibration to develop a self-learning model that maps gaze location.

What are the advantages of Conjointly's eye tracking?

Conjointly's eye tracking eliminates the need for specialised equipment or lab visits. Participants can complete surveys remotely using only a webcam and internet connection. This allows for cost-effective visual attention data collection across diverse populations.

Furthermore, it is fully managed by the Conjointly team, and fully customisable to fit your needs.

How does calibration work?

Calibration ensures accuracy and precision, taking less than two minutes. Participants follow a point across the screen, allowing the system to measure eye position and map movements to known targets.

Does eye tracking work with glasses or contacts?

The eye tracker generally works with glasses and contacts. However, strong prescriptions, anti-glare coatings, and bifocals may pose challenges.

Can you provide individual participant data?

Yes, Conjointly offers respondent-level eye tracking data alongside aggregated sample results.

Is eye tracking data sufficient on its own?

While eye tracking provides valuable insights into visual attention, we recommend combining it with other research tools and survey questions for a comprehensive understanding of respondent’s decision-making processes and emotional drivers.