Self-serve sample

Use Self-serve sample if you would like to automatically and urgently invite respondents from global panel networks. You can target respondents by country, region, age, gender, and deep profiling characteristics. This option allows you to set your own price per complete and manage your own quotas.

Configure basic targeting settings

• Select the country and language of your desired respondents.
• Select if you wish to invite participants as soon as possible. Alternatively, you can specify the desired dates of fieldwork, within a 30-day window.
• Specify the number of responses needed.
• Enter your estimated cost per complete response. The system will recommend a new cost if your initial bid is found to be infeasible.
• Enter the expected incidence rate, or the expected percentage of people who will not be screened out of the survey. The Adjust down button appears when screen out questions, Video Responses, or device specifications are included in the experiment, allowing you to adjust the incidence rate to a more accurate estimate.
• Check the permission to collect PII checkbox if personal respondent information is required. This is required for surveys that contain video responses or collect email addresses.

Set approximate quotas and targeting filters

You can configure multiple quotas to achieve desired sample proportions within your survey respondents. Within each quota, you can apply filters to reach your target profiles.

Quotas and their filters can be renamed or edited as needed. To add a new quota, duplicate the first one and customise it accordingly. Please note that quotas must have distinct filters from one another.

To add filers, click the Add filter button and select your filtering question and desired answer(s). You may add up to five filters in each quota.

The system will recalculate and display the updated cost estimate as you update the settings. It will also evaluate the feasibility of the parameters set.

Feasibility check results

Feasible and ready to launch

The targeted number of responses and cost per complete are feasible based on the parameters set. You may optionally increase your bid to expedite data collection.

Cost per complete is too low

If the feasibility check shows the number of responses is achievable but the set cost per complete is too low, you can click the Adjust up button to automatically increase your bid to the minimum recommended cost per complete.

Quota sample sizes exceed total number of responses

When your quota sample sizes exceed the total number of responses, you can increase the total number of responses via Update total number of responses or by adjusting the quotas. You can then adjust the cost per complete accordingly to proceed.

Insufficient feasibility

If the total number of responses you specified exceeds what the system expects is feasible, you will need to reduce the target number of respondents. This may require adjusting quota sample sizes downward as well.

Unable to determine feasibility

In rare cases where the system cannot retrieve cost data for your targeted responses, you can request a customised quote. Reach out to us with the following information:

• Target sample size.
• Demographics (if required).
  • Location (including any regional quotas or restrictions).
  • Age range.
  • Gender.
  • Income.
  • Other relevant demographic information.
• Screening criteria (if required).
  • Past purchase behaviour, shopping habits or intent to buy x product (i.e. buyers of cars in the past 6 months).
  • Target profile (homeowners, pregnant women, etc.).
• Any additional quotas (if required).

Request a tailored audience

We will get back to you with an estimated cost and feasibility of your panel request.