Managed general sample


Use Managed general sample if you would like to define your own profiling for respondents that are invited to complete your survey. This option allows you to target respondents by country, region, age, gender, and deep profiling characteristics. The Conjointly fieldwork team will help you manage the data collection process.

Define your target respondent demographics

  • Choose a country from the drop-down menu.
  • Specify the gender of your desired respondents. By default, it is set to Approximately equal number of male and female respondents.
  • Specify the minimum and maximum age limits, if applicable. By default, it is set to Any.
  • Specify the number of responses.

The cost will be updated as you update the criteria.

Define your target respondent demographics

Select geographic regions for sourcing respondents

Conjointly also allows you to define specific regions you want to target in your research. On the Panel responses: Regions tab:

  • Choose your preferred region type. By default, it is set to All regions.
  • Check one or more boxes to select the desired regions.

The cost will be updated once you configure the regions.

Define your target respondent demographics

Apply respondent filters

You can deep-profile your respondents by filtering them based on specific questions they have previously answered with our panel provider (these questions vary by country). On the Panel responses: Profile of respondents tab:

  • Click the Add filter button.
  • Select your filtering question and desired answer(s) from their respective drop-down menus.
  • You may add up to five filters.
Filtering respondents based on previously answered profiling questions

The cost will be updated in real time to reflect the current cost as you configure any of the settings above.

If you require more specific criteria that are not listed here, please check our list of Predefined panels, as we may already have a price and sample size for what you are looking for.


Do you have questions about sampling? Get in touch with a fieldwork expert today. Schedule a consultation. You can also read about: